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Marketing Newsflash: What's New in Social Media

Marketing is an ever-evolving landscape, with new trends and features popping up every week. Staying up-to-date on these changes is essential for businesses and marketers who want to stay ahead of the game. In this blog post, we'll explore four recent trends in marketing that you need to know about. From Instagram's new multiple-link feature to TikTok's video filtering, these updates can help businesses and influencers streamline their social media strategy, drive traffic, and connect with their audience in new and exciting ways. Let's dive in and see what's new in the world of marketing:

Text "What's new in Social Media" in white on orange background

  1. Instagram's New Multiple Link Feature: Instagram has recently introduced a new multiple link feature in your profile, which eliminates the need for link tree or any other third-party apps. This new feature allows users to add multiple links to their profiles, making it easier for them to share content, products, and promotions with their followers. The multiple-link feature is especially useful for businesses and influencers who want to drive traffic to their website or online store.

  2. Scheduling Reels: Instagram's recent update also includes a new feature that allows users to schedule reels. This feature makes it easier for marketing managers to plan and organize their social media content in advance. With the ability to schedule reels, businesses, and influencers can ensure that their content is published at the most optimal times for their audience, without having to manually publish each post. This feature saves time and allows for better content planning and strategy.

  3. TikTok Video Filtering: TikTok has introduced a new feature that allows users to filter videos on profiles by popularity. This feature makes it easier for marketers to find popular content to repost or collaborate with other creators. By filtering videos by popularity, businesses can discover what type of content their audience enjoys and create similar content to increase engagement and followers.

  4. Spotify's BeReal Integration: Spotify is launching a new integration with BeReal, which allows users to include in their BeReal posts what they're listening to on Spotify. This feature is particularly useful for music-related brands and influencers who want to promote their favorite songs or playlists. By integrating with BeReal, businesses can connect with their audience on a more personal level and create engaging content that resonates with their followers. This integration also provides an opportunity for businesses to cross-promote their brand and reach a wider audience.

That's a wrap on our roundup of the latest marketing trends! Whether you're a social media manager or an influencer, these updates can help you stay ahead of the curve and make the most of your online presence. But we know that the marketing world moves fast, so be sure to keep an eye out for even more exciting updates in the coming weeks and months.

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